Digital strategy and product management

I am a digital product owner and strategist with over 12 years’ experience in business intelligence and online content delivery in both the UK and the Middle East.
portfolio
resume
Experience
June 2011 - Present
Head of Digital
Informa Ltd.

Responsible for bringing marketing analytics, content production and digital disciplines together to deliver tangible value.

Strategy and Planning
• Developed and delivered integrated digital strategy for Datamonitor business unit
• Owned and redesigned a complex B2B content subscription platform to offer a segmented pricing model, achieving a 20% increase in subscription revenue
• Directed the digital transformation of content, including launching over 50 client-facing data visualisation products (Tableau/Infographics) and other interactive content delivery solutions
• Coordinated product, customer and market research to develop a set of deliverables, e.g. customer personas, that formed the base for a digital strategy
• Devised and launched social media strategy including planning and rolling out a global content delivery programme via Twitter and LinkedIn
• Developed and executed online marketing plan including Adwords and LinkedIn PPC programmes, achieving a 25% increase in leads and a 15% increase in revenue
• Managed relationships with external digital and research agencies

Content Management
• Oversaw creation of digital-only marketing collateral including white papers and opinion content
• Managed an editorial and production team to prepare and edit over 500 pieces of web content
• Controlled £100K digital budget for staff and external agency cost

Digital Project management
• Owned Datamonitor digital properties, including marketing and subscriber-only content websites
• Managed over a dozen on- and offline projects using both traditional and agile development methods
• Led business liaison, coordinating with designers and developers and managing the product queue

August 2010 - December 2011
Practice Leader, UK Financial Services
Datamonitor Group

• Oversaw UK financial services analyst team, including retail banking, insurance and pensions practices
• Authored and presented compelling, original market insight to staff, clients and the media
• Planned future direction of content, controlling research budget and shaping stakeholder interests
• Managed a team of 12 senior and lead analysts and a £500K research budget

March 2008 - August 2010
Lead Analyst, Retail Banking
Datamonitor Group

• Fully accountable for delivering syndicated retail banking content via a subscriber-only online portal
• Scoped and developed research strategy and content to attract new markets and new clients
• Promoted retail banking thought leadership through marketing and PR channels
• Project managed syndicated research for subscriber clients and for single copy sale
• Led research and analysis support on sales visits and client calls
• Managed local and remote research and analyst teams

April 2011 - Present
Independent Web Consultant
jonathan-macdonald.com

• Produced and delivered over 10 corporate and professional blogging websites for private clients
• Industries worked with included manufacturing, management consulting and non-profit organisations
• Configured and maintained 4 LAMP webservers with multiple redundancy, intrusion-detection and security enhancements to ensure 99.5% uptime

February 2006 - February 2008
Chief Business Development Officer
Magrudy Enterprises, Dubai, UAE

• Revenue and budget responsibility for marketing, franchising and wholesale divisions
• Developed and implemented revised digital strategy, including website redevelopment, online loyalty system, and preparation for ecommerce platform launch
• Represented the company in all media and PR-related activity
• Responsible for a team of 40 staff

December 2000 - February 2006
Senior Research Manager
Corporate Executive Board

• Authored and project-managed over 150 bespoke research deliverables for C-suite financial services executives
• Oversaw local and remote research teams

Education
1996-1999
Bachelor of Commerce
University of KwaZulu-Natal

Business Information Systems, Information Systems & Technology, Economics, Finance.

Skills
Market Research
Digital marketing
Leadership & management
Web project management
Competitive analysis
Social media strategy
I worked on several cross-division projects with Jonathan at Datamonitor and found his professional knowledge and experience to be absolutely first class. He is particularly adept at leveraging limited resources to find creative solutions to problems. Jonathan's understanding of the needs of businesses to adapt to the new digital world is profound and this insight is a great asset to his employer. I always enjoy working with him and I hope others will have the privilege.Neil Atkinson, Director, Informa Ltd.